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Do you have a loyalty club, and what are the benefits?

Cunard guests enjoy the benefits of being part of the exclusive Cunard World Club upon completion of their first voyage. Your membership number (also known as your URN or Unique Reference Number) consists of two letters, five numbers and one letter at the end e.g. SA22222A.

Your membership number will be quoted at the top of any mailings that we send to you. If you are unable to locate this number, please contact us 0344 338 8655 (local call charges apply) with your full name (as per passport) and your full address. 

Duplicate Accounts

When a membership number is not given at the time of booking, our booking system will try and ensure that the new voyage you are booking is linked to your existing membership record, however should any of the details entered into your future booking not match what we currently hold on record for you, e.g. name, date of birth and/or address, then a new membership number will be created for you. This will result in incorrect membership details and may result in the incorrect benefits being received on board. 

To ensure you receive your correct benefits on board and credits to your record upon completion, please quote your membership number at the time of booking.  If you do notice that you have two or more membership numbers, please call the Cunard Line Contact Centre please visit our website for contact details. 

There are four different membership levels:

- Silver

- Gold

- Platinum

- Diamond

The level you are awarded is defined by the number of Cunard voyages or nights on board you have completed.

Please email if you require details of your voyage history.

All members of the Cunard World Club enjoy a variety of benefits making your time on board even more memorable. Depending on the level of membership, benefits may include: 

- Internet credits

- An invitation to the exclusive Cunard World Club party

- Priority check-in at New York and Southampton

- Member-exclusive wine-tasting events

The Cunard World Club is our way of saying thank you for choosing to see the world with us. 


Cunard World Club benefits can be found on our dedicated Cunard World Club page and our membership guide.

Please note that at present not all benefits are available due to the on board health and well-being protocols we have in place. We hope to resume all usual benefits as soon as possible. Please see 'Internal Information' section below for more details.*

World Cruise
During World Voyages or holidays that form a segment of the World Voyage, members will receive:

An invitation to one Cunard World Club party, during your first eligible sector on board
New Internet benefit available each sector (you total will be re-set, any credit unused from the previous sector will be lost)
An invitation to one wine tasting session for each sector*
An invitation to one Senior Officers event during your first eligible sector on board*
1 lunch in either Steakhouse at The Verandah/Alternative Dining (in either the Lido or Kings Court) restaurants during the sector you are presented with your voucher**

We do reserve the right to vary the frequency of these benefits at our discretion from time to time.

*Benefits applicable to Platinum and Diamond members only.

**Benefit applicable to Diamond members only. 

Membership of the Cunard World Club is only available to individuals over the age of 18. However, any voyages taken by your son/daughter will be kept on file therefore once they have reached the age of 18 their membership will show all the voyages they have taken.  

Contacting the Loyalty Club

You can contact the Cunard World Club by calling 0344 338 8655 (Local call charges apply) or by email - Please include landline or mobile number, name of last ship or cruise date , full name and name of person you last travelled with.

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